To list on, how effective will that be selling your owner home, versus a home listed by a realtor. Wont they defer buyers from the listing?

Category: Advertising

1 Comment → “To list on, how effective will that be selling your owner home, versus a”

  1. Admin


    Sep 17, 2014

    Hi Jenny, it depends a lot on local real estate market conditions but it is still very effective. Selling a home successfully requires that the property be exposed to a reasonable pool of qualified buyers within a desired time frame.

    REALTORS®, MLS® and help provide access to this reasonable pool of qualified buyers. Historically, getting this exposure has been the main obstacle to selling on your own but not anymore.

    Now with a flat-fee “mere posting” for example, your property would be added to the MLS® system via TREB (the Toronto Real Estate Board or other partner) and is automatically syndicated on to (formerly with millions of visitors per/mo). Your listing may also appear on and affiliate IDX® sites, mobile sites and the smart phone app. listings go under your own address/city/province on map and search results and buyers and/or REALTORS® contact you directly.

    Yes, some REALTORS® may defer or dissuade buyers (singed up under a buyers agency with them) from showing your FSBO listing altogether… a disservice to the buyer in our minds who might find your home to be a perfect fit and regret signing with the agent to buy in the first place.

    Other REALTORS®, however, will see the opportunity to help their client’s and be paid for their services and may ask if you’d be willing to sign a fee agreement co-operating with them in the sale of your home to their client for a negotiated fee maybe 2.5%.

    You do not have to work with REALTORS®, many buyers will find your property by themselves on But if you decide you want to work with local REALTORS® in selling your property you should be willing to pay them a fair fee for their work. That fee is to be negotiated directly between the seller and the REALTOR® that has brought an acceptable offer.

    To explain the difference in hiring a REALTOR® to sell your home and advertising on as FSBO we need to look at their own industry definitions:

    A REALTOR® is a licensed real estate professional who is a member of The Canadian Real Estate Association (CREA), and as such subscribes to a high standard of professional service and a strict Code of Ethics.

    MLS® refers to a standard or quality of service provided by REALTOR® members of CREA in conjunction with real estate Boards’ co-operative listing systems.

    When you hire a full service REALTOR you gain access to their professional to professional network, their expertise and assistant in selling and in return you pay a commission.

    When you advertise on with a “mere posting” you are selling on your own still as a FSBO, you will handle everything yourself and in return you will save the commission.


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Are you looking for discount real estate on selling your own home or how to list on MLS®? Well we're, the easiest way to list your house, condo or cottage for sale, advertise it on via a listing on a Board's MLS® System and not pay any agent commissions. No tricks. No gimmicks or bundled in fees! You can even calculate your own commission costs / savings! We showcase real estate and properties for sale by owner across Canada... and you'll quickly see why so many savvy Canadian home sellers are using our affordable discount real estate services & flat fee online marketing packages to sell their homes, (with no agent commissions) blast them around the web to popular portals and push them out to social media. So if you are ready to sell you home and save some money in process list your home today! Follow us on twitter, facebook or grab our rss feed.


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